Arwin Siador

Email Marketing Automation | Data-Driven Marketing Strategist | Customer Intelligence Expert

Results-oriented Growth Marketing Manager with 10+ years of experience in CRM, Marketing Automation, and data-driven marketing. Proven success in boosting campaign conversion rates by 25% in 6 months and increasing revenue through targeted advertising and A/B testing. Passionate about using innovative strategies to drive engagement and increase customer lifetime value.

Experience

BetterHelp, Email Marketing Manager - Provider Growth

September 2023 - Present

• Experienced in developing and implementing innovative digital marketing strategies to drive engagement and recruitment in the health and wellness sector, focusing on creating impactful email campaigns tailored to professional audiences.

Art Brand Studios, Customer Intelligence Manager

November 2022 - August 2023

• Optimized the Customer Data Platform (CDP) for 6 months, increasing email marketing campaign success rates by 25%. • Analyzed product categories and honed business development's focus, boosting revenue by 8% within 1 year. • Implemented HubSpot Marketing Hub integration to support CRM campaigns and improve customer engagement.

Marketing Automation Manager

January 2022 - November 2022

• Enhanced online shopping experience and data-driven marketing in 3 months, increasing sales and conversion rates by 18%. • Designed smart marketing funnels, boosting customer retention & loyalty by 22% via success, winback, post-purchase & sunset strategies in 1 year. • Utilized consumer data for personalized ad campaigns, increasing sales by 25% in 6 months through targeted advertising and enhanced ad content.

Web Manager

March 2020 - January 2022

• Drove traffic and sales to Thomaskinkade.com with funnel marketing campaigns in 60 days. • Identifying KPI's through constant A/B testing across our online presence (i.e., pop-ups, viral sweepstakes, and email campaigns)

Web Coordinator

March 2017 - April 2020

• Generated 30k email marketing entries within 90 days using creative capture campaigns, increasing overall email list size by 20%. • Utilized consumer data for personalized ad campaigns, increasing sales by 25% in 6 months through targeted advertising and enhanced ad content.

Original Footwear Company, Social Media & Public Relations Manager

June 2013 - March 2017

• Through A/B testing on Google ad campaigns, KPIs were identified and customer profiles were developed, resulting in a 10% increase in targeted advertising. • Over a four-year period, administered B2B and B2C marketing strategies that increased sales and leads by 30%

Youtube Channel - Milsimjunkie1, Content Creator

September 2010 - August 2021

• Enhanced online shopping experience and data-driven marketing in 3 months, increasing sales and conversion rates by 18%. • Designed smart marketing funnels, boosting customer retention & loyalty by 22% via success, winback, post-purchase & sunset strategies in 1 year. • Utilized consumer data for personalized ad campaigns, increasing sales by 25% in 6 months through targeted advertising and enhanced ad content.