Looking to grow your small business with effective email marketing? Audience segmentation is a powerful strategy that can help you deliver targeted, relevant, and personalized content to your subscribers. In this article, we explore basic audience segmentation tips for small businesses using Klaviyo, a robust ESP, CDP, and CRM platform. Learn how to create effective Flows and campaigns, and how to leverage A/B testing to optimize your email marketing performance. Discover the potential of Klaviyo's powerful tools to supercharge your email marketing efforts and drive growth and success.